從有形產(chǎn)品服務轉向無形服務產(chǎn)品.pdf

1、復旦大學碩士學位論文從有形產(chǎn)品服務轉向無形服務產(chǎn)品姓名：董重青申請學位級別：碩士專業(yè)：工商管理指導教師：陸雄文20021028塑蘭!箜莖：薹謄堡妻堡主墨鐾墨莖塑歪璧i!查妻量AbstractAlongwiththeimprovementoftechnologyandmanagement，differentbrandsofcongenericproduce’functionandqualitybecomemoresimilarAndult

2、eriorlythechannelwilldearlybealmostthesameProfitisincreasingnomorefromsalesbutservicebecauseoftheproductshomogeneityServiceisnolongertheappendantoftangibleproductbutitselfanintangibleproductHowtogettheadvantageofcompetit

3、ionformanufactureenterprisesinservicemarketingisthecoreissueofthispaperThecopierindustrymarketisbeingtranslatedfrommachinequantitybasedsalesmarkettocopyvolumebaseddocumentservicemarket，whichcausetheother3diversions：First

4、lowcontactservicemarketingsystemisbeingtranslatedtohi【ghcontactservicemarketingsystemSecondone—to—oneservicemodelisbeingtranslatedtospecializedteamservicemanagementAndlastproductorientedmarketingstrategyisbeingtranslated

5、toproductservicemergedmarketingstrategyAftertheanalysisofSWOTFSMA窿ⅡllServiceMaintenanceAgreement)servicemanagementmodel，whichispopularoverseas，isintroducedbyFXSL(FujiXeroxofShanghaiLimited)。Withthetraditionalrepairsystem

6、reformedtoservicemarketingsystem，usergroupstabilized，consumablemarketsharecontrolled，serviceproductivityenhanced，theseallleadtotheexpansionofmarketshareandincreasingofmarginBecauseoftheuniquevariousgeographicconditionsan

7、dlargegapofeconomyofdifferenceplacesinChinesemainland，reformtheservicemarketingsystemisalloriginalcreatedhardworkAftertheacademicanalysisandexperienceofalmost2years，primaryconclusionCallbemadethatifregardtheserviceofmanu